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NeverLabel_Earth Day

Together we can #RestoreMotherEarth

To mark Earth Day 2021, we partnered with 13 internationally acclaimed artists to rework and restore our ‘Mother, Earth’ print. During a 2 week exhibition, proceeds from every sale went towards planting 3,206+ trees through EarthDay.Org’s THE CANOPY PROJECT™ charity.

Why did we do this? Our natural systems are broken and our world cannot return to business-as-usual post lockdown. Even if we stopped any new greenhouse gases from entering the atmosphere today, the world would still continue to warm up from the current legacy load of carbon.

Being sustainable is no longer good enough and all the movements we are currently fighting for will be in vein if we do not start to revert global warming. Together, through reforestation and regeneration of bare land, we’ll be able to help restore our natural systems. Which in turn, will draw vasts amount of carbon from our atmosphere and store it in the most effective carbon bank ever created—the Earth.

This will not only help to cool overheated places, it will benefit agriculture, support pollinators, reduce the risk of disease transmission and boost local economies.

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Earth Day everyday:

You can still help us plant even more trees. All proceeds from our remaining Mother, Earth prints will continue to go EarthDay.Org’s THE CANOPY PROJECT™.