NeverLabel_Mother Earth
A simple pause can make a massive difference, but it’s not enough.
We wanted to ensure the conversation of the climate crisis didn’t get forgotten during the coronavirus pandemic.
By creating the world's first carbon-negative screenprint, this project celebrates the biggest carbon crash ever recorded due to ‘The Great Pause’ of 2020. But although this pandemic dwarves all previous shocks to the energy world by some distance, we still need to find a way of achieving this type of drop—without the aid of a pandemic—every year, for the next 30 years in order for us to reach net-zero emissions by 2050.
To emphasis how a simple pause can have a massive impact on our relationship with mother nature, each print will also plant over 60 new trees sustainably around the world thanks to THE CANOPY PROJECT™ charity.
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Title: Mother, Earth
Medium: Carbon negative two colour screenprint on Loop Antique Vellum Snow @ 298g
Size: A2
Edition: 100
Detail: This two colour screenprint is carbon negative. The two screens are printed with Algae Ink, a sustainable ink created by pulling carbon out of the air. This limited edition print run saved 2.76kg of CO2 from our atmosphere and is printed onto a carbon neutral paper that is FSC certified 100% recycled fibre to create a mini carbon bank for the viewer.