NeverLabel_Fashion

Sold Out

Due to our love of apparel we decided to sell out and create or own range of clothing—hypothetically that is.

We wanted to create a sustainable collection that would make others think before making their next online impulse purchase. The ‘Sold Out Collection’ consists of key monochrome pieces that can be worn with any outfit. The range is gender neutral and oversized for body shape and comfort—whilst also avoiding any shrinkage or body changes that might happen naturally over time.

Why? Fashion accounts for up to 10% of global carbon dioxide output and with one truckload of clothing sent to a landfill or burned every second, we thought something needed to be said.

There is no denying online ordering with its free or cheap home delivery has been a game changer. However, it has also meant that we’ve become incredibly lazy in our decision making and no longer give garments the respect we used to.

Around 30% of online purchases are subsequently returned and much of which goes straight to landfill. In 2020, an estimated 2.6 million tonnes of returns were disposed of this way in the US alone and the Atacama desert in Chile has become a dumping ground for 39,000 tonnes of unsold clothes a year from around the world.

As this is a surprise to most people, we hope you’ll love the collection as much as we do and pause for a second the next time you’re about to click ‘add to basket.’

——————

Fashion Top & Fashion T
We removed the idea of ‘fast’ from this collection, including their names.

According to Urban dictionary, hion means:
1. To make confusing through cryptic wording.
2. To cause to be unable to think with clarity or act with intelligence of understanding.
3. To confuse or befuddle, especially with numerous conflicting situations, objects, or statements.

 

To _
These versatile oversized pieces are designed to fit and last, be loved by the wearer and the next, thus no returns required.

 

——————

Source: Dr Patsy Perry & Anti-waste charity Ellen MacArthur Foundation