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NeverLabel_2020

A year many said “it’s cancelled”, will ultimately become the year that defines us.

2020. A year that has seen a virus reduce our pollution levels more than we ever could. A year that is finally seeing us wake up to systemic racism. A year where people are changing the conversation—not governments. 

The problem however, is we’re so quick to forget, move on and let normal service resume. That’s why we have come together, to make things that we believe matter. But more importantly, this is the year that has finally provided us all with the opportunity to reset our way of life—no matter how big, or small.

So, let’s not label it as a right off just yet. Let’s be proactive and take this opportunity to make it mean something. Let’s make it the year that defines us rather than another year that shows just how reactive and forgetful we are.

Big love

NeverLabel